Understanding Crypto Market Cycles: When to Invest
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Analysis

Understanding Crypto Market Cycles: When to Invest

Master the four phases of cryptocurrency market cycles and learn how to position your investments for maximum returns during each phase.

Sarah Mitchell

Chief Investment Officer

July 31, 2025
1 min read

The Four Phases of Crypto Market Cycles

Phase 1: Accumulation

Characteristics:

  • Prices are low after a market decline
  • Trading volume is low
  • Sentiment is bearish or indifferent
  • Smart money begins accumulating

What to Do:

  • Research and identify quality projects
  • Begin systematic buying (dollar-cost averaging)
  • Build positions gradually

Phase 2: Mark-Up (Bull Run)

Characteristics:

  • Prices begin rising
  • Volume increases significantly
  • Media attention grows
  • FOMO drives buying

What to Do:

  • Hold core positions
  • Take partial profits at predetermined targets
  • Avoid chasing pumps

Phase 3: Distribution

Characteristics:

  • Prices reach peaks
  • Volatility increases
  • Euphoria in the market
  • Smart money begins selling

What to Do:

  • Take significant profits
  • Reduce risk exposure
  • Move portion to stablecoins

Phase 4: Mark-Down (Bear Market)

Characteristics:

  • Prices decline significantly
  • Capitulation selling occurs
  • Despair and fear dominate

What to Do:

  • Preserve capital
  • Identify accumulation opportunities
  • Prepare for next cycle

Historical Context

Bitcoin has experienced multiple complete cycles, each with similar patterns but varying durations and magnitudes.

Conclusion

Understanding market cycles helps you position investments appropriately and avoid emotional decisions.

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